Snowscene
Scope
Interior Design
Documentation
Photographer
Samuel Van Dyke
Location
Brisbane, QLD
Year
2024
An immersive space where Scandinavian simplicity meets alpine adventure.
Thoughtful design transforms Snowscene into a seamless blend of gear, travel, and experience.
For over 40 years, Snowscene has been Australia’s go-to destination for premium ski apparel, equipment and bespoke snow holidays. Combining expert knowledge with a passion for adventure, Snowscene offers a seamless experience — from outfitting you in the latest gear to curating unforgettable winter escapes.
We set out to transform Snowscene into an immersive retail and travel experience — one that seamlessly blends functionality with the thrill of adventure. Drawing inspiration from a neutral Scandinavian palette, the space is open and inviting, designed to guide customers effortlessly from outfitting to itinerary planning.
Key to the concept is the integration of innovative features that redefine the ski retail experience. A cold room allows customers to trial ski wear in alpine conditions, ensuring performance meets real-world demands. The interactive goggle bar showcases cutting-edge technology, giving customers the opportunity to compare lenses in a hands-on environment. Meanwhile, the dedicated travel agency extends beyond retail, offering a bespoke consultation zone with custom banquette seating—where dream holidays take shape with ease.
Through a cohesive design language, carefully selected materials, and thoughtful spatial planning, Snowscene Woolloongabba is more than a store—it’s the first step in your journey to the snow.
