List some challenges or concerns for your business.
What values do you want people to associate with your business?
Describe your brand's personality.
Tell us about the products or services you offer.
Tell us what makes your service / offering unique within the industry
Who is your ideal customer? Be specific — what is their gender, age bracket, profession, lifestyle, attitudes and values.
How do you want customers to perceive your brand?
List four or more brands you consider your competition.
Tell us about your industry and your brand's place within it.
Anything else that you would love to share?
